Lose It! – Calorie Counter
FitNow Health & Fitness iPhoneiPadiPod touchApple Watch
Lose It! – Calorie Counter is a free Health & Fitness app for iPhone and iPad by FitNow. Rated 4.8/5 from 779,695 ratings. Requires iOS 18.0.
- Rating
- 4.8
- 779K ratings
- Price
- Free
- on the App Store
- Size
- 219 MB
- Age 17+
- Updated
- Sep 30
- 2026 · v18.5.400
Screenshots
About Lose It! – Calorie Counter
Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place. We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track. SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits. NEW—GLP-1 SUPPORT Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey! LOSE IT! FREE BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – Log meals by taking a picture • AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - Set your fasting plan and track your fasts where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. • Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress. • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking. The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. -- Full terms: http://loseit.com/terms
Ratings & reviews
4.8
779K ratings
What’s new
Version 18.5.400 · Updated September 30, 2026
Lose It! is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Just the usual this week: fixing bugs and watching our members be amazing! Snack ya later!
App privacy
The developer, FitNow, reported these privacy practices to Apple.
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
- Contact Info: Email Address
- Identifiers: Device ID
- Usage Data: Product Interaction, Advertising Data
Data Linked to You
The following data, which may be collected and linked to your identity, may be used for the following purposes:
- Contact Info: Email Address, Name
- Identifiers: Device ID, User ID
- Usage Data: Product Interaction, Advertising Data
- Health & Fitness: Health, Fitness
- Sensitive Info: Sensitive Info
- User Content: Photos or Videos, Customer Support
- Diagnostics: Crash Data, Performance Data, Other Diagnostic Data
Used for: Third-Party Advertising, Developer’s Advertising or Marketing, Analytics, Product Personalization, App Functionality, Other Purposes
Alternatives to Lose It! – Calorie Counter
Looking for apps like Lose It! – Calorie Counter? Here are 6 similar apps on the App Store. The highest rated is Happy Scale (4.9/5), and all 6 are free to download.
-
Calorie Counter - MyNetDiary
4.8
-
Calorie Counter - Calory AI
4.6
-
Fooducate: Nutrition Coach
4.6
-
Happy Scale
4.9
-
Lifesum: AI Calorie Counter
4.6
-
Cronometer: Calorie Counter
4.8
| App | Rating | Price | Last updated | Compare |
|---|---|---|---|---|
| Lose It! – Calorie Counter | 4.8 / 5 (779,695 ratings) | Free | September 30, 2026 | |
| Calorie Counter - MyNetDiary | 4.8 / 5 (167,776) | Free | Sep 24, 2026 | Compare |
| Calorie Counter - Calory AI | 4.6 / 5 (7,938) | Free | Sep 30, 2026 | Compare |
| Fooducate: Nutrition Coach | 4.6 / 5 (77,547) | Free | Feb 18, 2026 | Compare |
| Happy Scale | 4.9 / 5 (58,027) | Free | Sep 14, 2026 | Compare |
| Lifesum: AI Calorie Counter | 4.6 / 5 (150,810) | Free | Sep 30, 2026 | Compare |
| Cronometer: Calorie Counter | 4.8 / 5 (98,930) | Free | Sep 14, 2026 | Compare |