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About Often

People drift. Often is the quiet fix. You meant to call your sister back. You meant to check in with the friend who moved to Berlin. You meant to thank the mentor who took your call last spring. Months pass. The relationships that matter most are the ones that fade quietest, because there's no deadline on them. Also useful for solo consultants, coaches, and small business owners who want a personal CRM without a sales pipeline strapped to their face. Often is a small, calm app that gives every important person in your life a rhythm — every two weeks, every month, every birthday — and one quiet nudge a day for whoever's slipped. That's it. No feed, no followers, no streaks, no other people's posts in your face. PICK A CADENCE. GET A NUDGE. REACH OUT THE WAY YOU ACTUALLY DO. • Add the people who matter — close friends, family, mentors, clients, the contacts you can't afford to lose. • Group them into your own categories. Pick a colour. Drag to reorder. • Tell the app how often you'd like to reach out — every two weeks, every month, on a birthday, on a Tuesday. Change it any time. • One swipe to log that you've reached out. One tap to open WhatsApp, Email, or the phone. Or just log it and move on. • Snooze any single nudge. Mute someone for a season. The app waits. A DASHBOARD THAT RESPECTS YOUR TIME. The Today tab is a clean queue: Overdue, Due today, Due this week. The Home dashboard shows you a single picture of how you're doing — week, month, quarter, or year. Tap a number, see the people behind it. NOTES THAT PAY ATTENTION BACK. (OFTEN PLUS) Free-form notes per contact. Once a note gets long, a Summarise button appears — Apple Intelligence reads it on your phone and gives you a single-paragraph recap. Use it before a coffee, a call, a reunion. Nothing leaves your device. PRIVACY FIRST. WE MEAN IT. • No servers. We don't have one with your data on it because we don't have one. • Sync is iCloud-only — Apple-to-Apple, never to us. • All AI runs on your phone using Apple Intelligence. • No tracking, no analytics, no third-party advertising SDKs. • Export everything to CSV or JSON whenever you like. OFTEN PLUS A single subscription, five ways to buy: monthly, three-month, six-month, yearly (with a 7-day free trial), and a one-time lifetime purchase. Plus unlocks unlimited contacts and categories, AI note summaries, screenshot-to-context OCR, iCloud sync, and widgets that show names and details. Count-only widgets — the small Today widget and the Lock Screen widgets — are free, and the Log Contact Siri Shortcut runs free for everyone. Free always includes logging contacts, writing notes, setting cadences, the daily digest, and full data export. — Built quietly in Toronto. Privacy is not a feature; it's the whole shape of the product. — Privacy Policy: https://www.xpmind.com/snPP.html Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

What’s new

Version 2.1.0 · Updated August 16, 2026

SmartNetworker is now Often — same app, warmer name. · A friendlier free tier: 15 people and 3 groups, up from 5 and 2 · Tapping a notification now takes you to the right person · Count widgets (small and Lock Screen) are now free for everyone · Reminders for your most overdue people no longer go missing Smaller things and quieter bugs handled too. Reply to the App Store review or write us — we read everything.

App privacy

The developer, XpMind, reported these privacy practices to Apple.

Data Not Linked to You

The following data, which may be collected but is not linked to your identity, may be used for the following purposes:

  • Diagnostics: Crash Data, Performance Data, Other Diagnostic Data

Used for: Analytics, App Functionality

Alternatives to Often

Looking for apps like Often? Here are 6 similar apps on the App Store. The highest rated is Starrise Contacts: Notes & CRM (4.6/5), and 5 of the 6 are free to download.

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