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Screenshots

  • Theory screenshot 1
  • Theory screenshot 2
  • Theory screenshot 3

About Theory

Discover Theory's collections, shop exclusive styles, and receive early access to sales. Convenient: Easier than ever to browse, shop, check order status, find a store, and more. Personalized: Our new Wish List function allows you to save items in just one tap. In the Know: Push notifications allow you to stay up to date on new arrivals, sales and App exclusive products. In 1997 Theory revolutionized the contemporary fashion market with its concept of the urban uniform. Headquartered in New York City and a leader in Fast Retailing Group’s brand portfolio, the brand balances luxury with accessibility in collections that are known for their exceptional fits, innovative fabrics, and enduring styles.

Ratings & reviews

4.6

912 ratings

5 ★ 86% 4 ★ 4% 3 ★ 2% 2 ★ 3% 1 ★ 6%

What’s new

Version 2.9.3 · Updated October 13, 2026

This version includes improvements to the app experience.

App privacy

The developer, Theory LLC, reported these privacy practices to Apple.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases: Purchase History
  • Financial Info: Payment Info
  • Location: Coarse Location
  • Contact Info: Email Address, Name
  • Identifiers: User ID, Device ID
  • Usage Data: Product Interaction

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

  • Purchases: Purchase History
  • Financial Info: Payment Info
  • Contact Info: Email Address, Name, Physical Address, Phone Number
  • Identifiers: User ID, Device ID
  • Usage Data: Product Interaction
  • Diagnostics: Other Diagnostic Data

Used for: Third-Party Advertising, Developer’s Advertising or Marketing, Analytics, Product Personalization, App Functionality, Other Purposes

Data Not Linked to You

The following data, which may be collected but is not linked to your identity, may be used for the following purposes:

  • Location: Coarse Location

Used for: Third-Party Advertising, Developer’s Advertising or Marketing, Analytics, Product Personalization, App Functionality

Alternatives to Theory

Looking for apps like Theory? Here are 6 similar apps on the App Store. The highest rated is Vince (4.9/5), and all 6 are free to download.

Theory vs. alternatives
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Theory 4.6 / 5 (912 ratings) Free October 13, 2026
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J.Crew 3.1 / 5 (912) Free Oct 14, 2026 Compare

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