A Life in a Day

This app is the gateway to an immersive simulation in which you become the patient and experience the challenges, choices and impact that real patients face every day. Download the app and then look out for your activation email to launch an around-the-clock immersive event that integrates with your daily routine to deliver a visceral insight into patients’ lives. - Experiential: An innovative, immersive, intense series of challenges will transport you into the physical, emotional, practical, and psychological difficulties of managing a disease. Every minute, every day. - Engaging: A unique combination of live and digital elements fuse to create an immersive experience that delivers a visceral insight into the disease area. Go further than any video or training session ever could. - Educational: Significantly increase learning and understanding about a condition in the most effective and profound way: by truly experiencing what it would be like to be a patient. - Emotive: Understand intimately how it feels to deal with a disease. Transform a theoretical understanding of a disease into genuine empathy through this powerful journey.