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Screenshots

  • SFMC Home Lending screenshot 1
  • SFMC Home Lending screenshot 2
  • SFMC Home Lending screenshot 3
  • SFMC Home Lending screenshot 4

About SFMC Home Lending

It’s easier here at Service First because we are dedicated to providing a hassle-free lending experience from start to finish. To further enhance your experience, we have created the Lending Hub app to help simplify the home buying process. This tool provides you with a wealth of valuable information whether you are a purchasing a home, refinancing, or you're a real estate agent wanting to provide the best for your clients. Key Features: - Determine which product is best for you using scenario comparisons - Calculate savings or cost of refinancing your mortgage - Learn whether you can afford a home based on your current income and expenses - Quickly and easily scan and upload required documents - Convenient access to Loan Officer and Real Estate Agent contact information - Stay up-to-date on industry news and changes which might affect you such as mortgage interest rates The calculations you find in the Lending Hub app are helpful in determining what homeownership could look like for you. However, your highly trained Service First loan officer will help you get the right loan to meet your specific needs, and will go the extra mile to ensure the highest quality of work is performed on your loan in a timely manner. Be sure to reach out to your loan officer with any questions you may have about your loan or the loan process. Service First is lending that has you covered!

Ratings & reviews

4.3

33 ratings

5 ★ 73% 4 ★ 12% 3 ★ 3% 2 ★ 0% 1 ★ 12%

What’s new

Version 26.2.002 · Updated February 13, 2026

Bug fixes and performance improvements.

App privacy

The developer, SFMC, L.P., reported these privacy practices to Apple.

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

  • Financial Info: Payment Info, Other Financial Info
  • Contact Info: Physical Address, Email Address, Name, Phone Number, Other User Contact Info
  • Contacts: Contacts
  • User Content: Photos or Videos, Customer Support
  • Identifiers: User ID, Device ID
  • Usage Data: Product Interaction
  • Sensitive Info: Sensitive Info
  • Diagnostics: Crash Data, Performance Data, Other Diagnostic Data

Used for: App Functionality

Alternatives to SFMC Home Lending

Looking for apps like SFMC Home Lending? Here are 6 similar apps on the App Store. The highest rated is My Mtg (4.9/5), and all 6 are free to download.

SFMC Home Lending vs. alternatives
App Rating Price Last updated Compare
SFMC Home Lending 4.3 / 5 (33 ratings) Free February 13, 2026
Builder Advantage 3.3 / 5 (10) Free Sep 29, 2026 Compare
RSMC EZ App 3.0 / 5 (2) Free Mar 6, 2026 Compare
Town Square Mortgage 4.3 / 5 (21) Free Jul 16, 2026 Compare
Highlands Residential Mortgage 4.7 / 5 (31) Free Oct 14, 2026 Compare
InterLinc Mortgage 3.4 / 5 (7) Free Jun 11, 2026 Compare
My Mtg 4.9 / 5 (250) Free Oct 6, 2026 Compare

Compare SFMC Home Lending with the top alternatives: ratings, updates, ASO score and keyword gaps →