Indeemo: Mobile Ethnography

Indeemo's Digital Ethnography / Diary Study app and Qualitative Research platform makes it easy for researchers and participants to capture, diary and share in-the-moment experiences and behaviors with researchers and brands in real time. Indeemo is being used by researchers and user experience professionals as a supplement to traditional methodologies or as a standalone methodology for the following purposes: - Pre-task / post task assignments - Diary Study research - Video Diaries - Mobile Ethnography - Digital Ethnography - Product Testing - Ad / concept testing - Customer Journeys - Customer experience (CX) research - User Experience (UX) research - Shopper Research An ideal supplement to traditional research methodologies such as in-depths / IDIs or focus groups, indeemo turns research assignments into a fun and engaging respondent user experience. Tasks are assigned to respondents and respondents complete their tasks by uploading in-the-moment videos, photos and notes. Researchers analyse and moderate responses in real-time using the Indeemo Researcher Dashboard. Filters and tags allow researchers to organise and code responses. Indeemo enables researchers to capture contextual, spontaneous, in-home and out of home behaviours that yield richer insights. Private, one-to-one social media style comments delivered using push notifications turn your research project into a social, engaging and insightful experience that allows researchers to probe and understand the micro moments where brand propositions come to life. Multimedia responses can be integrated with client presentations to bring research and insights to life. Respondents register after being invited by researcher agencies. If you are a research agency or brand and would like to get a demo of the app and dashboard, please contact [email protected] for a free demo.