IPSY: Personalized Beauty
Ipsy Shopping iPhoneiPadiPod touch
IPSY: Personalized Beauty is a free Shopping app for iPhone and iPad by Ipsy. Rated 4.8/5 from 224,488 ratings. Requires iOS 15.1. Updated June 5, 2026.
- Rating
- 4.8
- 224K ratings
- Price
- Free
- on the App Store
- Size
- 39 MB
- Age 4+
- Updated
- Jun 5
- 2026 · v4.3.2
Screenshots
About IPSY: Personalized Beauty
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership. From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more. Our free mobile app is the best way to experience IPSY: • Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!) • Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership • See all your curated products before they land on your doorstep • Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks • Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales • Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
Ratings & reviews
4.8
224K ratings
What’s new
Version 4.3.2 · Updated June 5, 2026
Fixes and improvements.
App privacy
The developer, Ipsy, reported these privacy practices to Apple.
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
- Purchases: Purchase History
- Contact Info: Physical Address, Email Address, Other User Contact Info
- Identifiers: User ID, Device ID
- Usage Data: Product Interaction, Advertising Data
Data Linked to You
The following data, which may be collected and linked to your identity, may be used for the following purposes:
- Purchases: Purchase History
- Contact Info: Physical Address, Email Address, Other User Contact Info, Name
- Identifiers: User ID, Device ID
- Usage Data: Product Interaction, Advertising Data, Other Usage Data
- Search History: Search History
- Other Data: Other Data Types
- Financial Info: Payment Info
- User Content: Photos or Videos, Customer Support
- Diagnostics: Crash Data, Performance Data, Other Diagnostic Data
Used for: Developer’s Advertising or Marketing, Analytics, Product Personalization, App Functionality, Other Purposes
Alternatives to IPSY: Personalized Beauty
Looking for apps like IPSY: Personalized Beauty? Here are 6 similar apps on the App Store. The highest rated is e.l.f. Cosmetics and Skincare (4.9/5), and all 6 are free to download.
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e.l.f. Cosmetics and Skincare
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Scentbird Perfume Box
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FabFitFun - Beauty, Fashion
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SALLY BEAUTY
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Evry Jewels
4.8
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PINK—Clothing, Beauty & More
4.8
| App | Rating | Price | Last updated |
|---|---|---|---|
| IPSY: Personalized Beauty | 4.8 / 5 (224,488 ratings) | Free | June 5, 2026 |
| e.l.f. Cosmetics and Skincare | 4.9 / 5 (40,248) | Free | Sep 3, 2026 |
| Scentbird Perfume Box | 4.8 / 5 (87,347) | Free | Sep 24, 2026 |
| FabFitFun - Beauty, Fashion | 4.7 / 5 (17,024) | Free | Sep 2, 2026 |
| SALLY BEAUTY | 4.8 / 5 (70,071) | Free | Sep 23, 2026 |
| Evry Jewels | 4.8 / 5 (18,607) | Free | Sep 24, 2026 |
| PINK—Clothing, Beauty & More | 4.8 / 5 (915,240) | Free | Sep 17, 2026 |