Access: Houses of KaDeWe

Access: Houses of KaDeWe

Access: Houses of KaDeWe is the new name of our loyalty program – with new branding, but the program itself remains unchanged. Your existing login and points balance will, of course, be retained.

Collect points with every purchase at KaDeWe, Alsterhaus, and Oberpollinger – and secure exclusive benefits, luxurious experiences, and personalized services in Berlin, Hamburg, and Munich.

Your benefits at a glance:

🗝 Earning points made easy

A point for every euro spent – ​​whether in fashion, beauty, kids, home & living, or gourmet. Simply use the app and your digital Access Card.

🗝 Vouchers directly in the app
Receive valuable vouchers for your points and redeem your benefits directly in the app – completely paperless.

🗝 Exclusive status levels
Premium from 500 points, Superior from 5,000, and Royal from 10,000 – each level brings more benefits and special service.


🗝 🗝 Members Only
Private sales, limited-time offers, event invitations, special prize draws, and culinary surprises await you.

🗝 Status Benefits You Can Feel
Champagne, beauty treatments, and personal shopping – enjoy select services as your points balance increases.

With Access: Houses of KaDeWe, you always have your digital card with you and are constantly informed about current offers, events, and your points balance – for KaDeWe, Alsterhaus, and Oberpollinger, all in one app.

Already a member?

Download the app and simply log in with your existing credentials – your points balance will be saved.

Not a Loyalty Member yet?

Download the app for free now, register, and get 10% off your next purchase.

Access. Your key to the Houses of KaDeWe.