שוקו - Shoko

Shoko is a smart nutrition companion in Hebrew, with Felix Peleg's "everything is allowed" approach: not a list of prohibitions or exhausting calorie counting, but simple tools that help you understand what you eat, build habits, and stick with it over time.

Add a meal in free-form Hebrew — for example, "two-egg omelet with salad" — and Shoko calculates the nutritional values ​​on its own, from a rich Israeli food database that recognizes real products and dishes from the Israeli shelf. You can also take a picture of the plate or scan a product's barcode, and let Shoko identify it for you.

What you get in Shoko:

• Smart food diary — add a meal in a few seconds, in simple Hebrew, without forms and without tedious typing.
• Food identification from a picture or barcode — take a picture of the plate or scan a label, and Shoko completes the calculation.
• An updated personal menu — built according to your goal, metrics, and preferences, not a uniform template for everyone.
• Recipes that fit the menu — from Shoko's database or from your kitchen, automatically calculated into the daily goal.
• Conversation with Shoko — ask in standard Hebrew what's good for dinner, and receive a personalized answer.
• Metrics and progress tracking — weight, circumferences, and graphs over time, alongside tags and sequences that encourage you to continue.
• Drink tracking — a visual water meter and gentle reminders, so that the daily goal is not forgotten.
• Synchronization with Apple Health — steps, workouts, sleep, and body metrics are automatically entered and complete the picture.
• Chat with the team — you can contact and receive a human response, not just automated answers.

Shoko starts for free, and forever — calorie tracking and searching the food database are open without a credit card. Those who want a personal menu, free reporting, and an extended conversation with Shoko can upgrade to a premium track via subscription; And those who also want real human support from Felix himself, alongside the AI, can choose the VIP route. The upgrade is a choice and not a condition — you can use Shoko seriously even on the free route.

The app is written from the ground up in Hebrew, RTL-adapted, and without sacrificing the human feeling that underlies "everything is allowed": Shoko does not judge, only helps you make better decisions, every day.