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Screenshots

  • BTB IMA screenshot 1
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  • BTB IMA screenshot 3
  • BTB IMA screenshot 4
  • BTB IMA screenshot 5

About BTB IMA

The BTB IMA App allows store owners to enroll in our Independent Merchandising Agreement program, where you can earn rebates on qualifying SKUs from our brands. Track your progress, see your accrued payment amount, and track your rebate check, all from your mobile device.

Authorized suppliers and enrollers can also download the app to enroll stores in the IMA program.

What’s new

Version 1.0.22 · Updated December 29, 2025

This is Primo Brands independent merchandising allowance program.

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