Palate Club: Wine Tasting & Wine Shop

Best Wines? PALATE CLUB.

Palate Club's mission is simple: our wine app wants to make it easy to find the wines and wineries you love. We help you find the best wines by breaking wine traits down into data fields, which are analyzed against your palate to find the perfect wine pairing for your palate.

We offer a wine by subscription service - similar to a wine of the month club - that provides flexible wine delivery by expert winemakers from around the world. Our smart wine selection tools can tell you what you like and why you like it! Are you more of a rose, white wine or red wine lover? Which grape variety are you more likely to appreciate? Pinot noir, Chardonnay, Cabernet Sauvignon, Gamay or Merlot? Which wine region are you most likely to appreciate? Napa Valley, Santa Clara Valley, Sonoma Valley, Anderson Valley, and Mendocino County in California or the Willamette Valley and Rogue Valley in Oregon? Or maybe the Columbia Valley in Washington? Whatever wine best floats your boat, from the best red wines to ice wine, from Italian wine to California wines, we aim to become your preferred wine shop and turn you into a wine enthusiast and aficionado.
Palate Club represents the collaborative effort in oenology of an innovative entrepreneur and 25 wine, tech, and e-commerce professionals from around the world who wish to solve the “BS” wine club epidemic via the most customizable and personalized wine club application to date. We built a system that selects wine catered to your specific palate. We send wine to you for blind tasting, and we want the wine labels hidden so that you taste objectively. The more wine selections you rate, the more data we collect, the better our wine ratings and the more accurate our wine selection becomes. We source wines from around the world with a focus on sustainable, boutique wineries. We promise to only deliver wines that we would drink ourselves. And we firmly believe that drinking wine should be easy and unpretentious. Let us help you drink amazing wines every day, learn about your palate and - most importantly - enjoy a personalized experience, as if a wine professional was right there to help you pick each case of wine or wine bottle.