Plus mínus Zlín

Welcome to the official application of the Regional Gallery of Fine Arts in Zlín!

The "+ - Zlín" application expands the new permanent exhibition opened in autumn 2024, which explores the unique duality of Zlín — modern industrial progress contrasted with the region's rich folk traditions. The exhibition contrasts the pragmatic world of industry with the poetic, subjective inner world of man.

With our app, you'll delve deeper into the artwork, architecture and industrial design on display while uncovering new layers of meaning through Augmented Reality (AR). The app gives you an interactive experience that combines physical exposure with digital and immersive elements — animations, videos and audio commentary — right on your device.

Key Features:

11 immersion points with augmented reality: Throughout the exhibition, you will find immersion elements that are triggered by red-yellow icons. Just point your phone's camera at these icons, follow the instructions, and the content will be activated.

Audio and Visual Add-ons: Enjoy audio commentary, animations and videos that bring artwork to life. For the best experience, we recommend using headphones or turning up the volume.

Safe and easy to use: The app requires access to your camera to activate AR features, but we care about your privacy — no personal data is shared with third parties. Enjoy the experience without worry!

Suitable for all ages: Even children can use the app, but we recommend adult supervision to ensure safety around the exhibits.

Enter the world where art meets technology and be inspired by Zlín's unique heritage in new, unexpected ways.

Download the app now and enhance your experience of visiting this remarkable gallery!