BACKSTAGE2024

BACKSTAGE is a conference to learn and encounter experiential marketing that has been held every summer at the Toranomon Hills Forum (Minato-ku, Tokyo) since 2016, and was held as a hybrid in the winter in 2020. Unlike a typical business conference, in addition to the exhibition booths, the event itself is used as a testing ground and showcase, and is developed as a place to learn and meet behind the scenes of the event itself (management, production, composition, etc.) I'm doing it.
At times, we introduce systems that create matching opportunities not only between exhibitors and visitors, but also between exhibitors and visitors, and use speakers that naturally create dialogue. We have provided a place for experiences such as making business events entertainment, transforming them into DX, introducing the latest technology, and updating mindsets.

Regardless of the genre of event, including exhibition organizers, corporate conference managers, PR promotion planners, BtoB/BtoC, corporate events, brand promotions, sports events, music festivals, etc., the true value of real and experiential marketing. This is an event where you can learn about the evolution and deepening of technology, create a place for practitioners and researchers to meet regardless of genre, and enjoy the chemical reactions.

Please enjoy the 8th “BACKSTAGE2024” Final.