Alalaf Vendor

About Alalaf Vendor

In compliance with the Kingdom's vision 2030, the ministry has included a number ofinitiatives, programs, and projects aiming at developing some services offered by the ministry in the fields of environment, water, and agriculture. That is by the participation ofthe private sector and the third sector represented by cooperatives andthe revitalization of the technical convention signed by each of the ministry of environment,the ministry of water, and the ministry of agriculture represented by Eng. Ahmad El-Eyada, the deputyminister of agriculture, Dr. Abdallah Kedman, the chief of the cooperatives council on26/6/1439H. This convention was attended by his excellency Eng. AbdelrahmanElFadly, minister of environment, water, and agricultureand his excellency Eng. Mansour ElShrety, the deputy minister of environment, water, and agriculture. This convention aims at offering consulting services of research and development in the fields ofanimal, fish, agricultural production, agricultural researches, rural development, andagricultural guidance. It also seeks technical partnership in projectsand activities in addition to studying how to achieve sustainable development to improveits quality and the efficiency of its operation, reinforce and sustain the services, and invest the resources of the different sectors of the ministry in the best way.

This application is considered the first fruit of this cooperation. This application is brought by the partnership of the public administration of the agricultural associations and the seed and feed cooperative in the Kingdom, and the right of usufruct of natural and processed feed.

A hint about the application:
Setting up a parallel body of agricultural products (public service markets) to offer its marketing servicesto all the parties and stages of the process of agricultural production and marketing, from production, supply series, marketing services to the consumer paying attention to the formal, spatial, and temporal benefits of these products according to the modern electronic systems (modern applications)


The scope of the application:
1. Helping farmers, especially the small ones, to be stable and to continue their production by offering them meaningful revenues.
2. Reducing the role of facilitators of the agricultural products and reaching consumers in a faster way.
3. Developing the agricultural marketing system by using electronic systems and the service of feed producers who have licenses from the feed WAQF program and marketing the products of the farmers
4.Transparency in marketing.
5. Contributing to making fair profit to all the parties.
6. Delivering the agricultural products to the consumption locations quicklyat reasonable prices and in a good quality.

The outputs of the application:
1. Setting up, managing, and operating electronic applications which contributeto marketing the agricultural products (electronic public benefit).
2. Cooperating with cooperatives for marketing the products of the farmers.
3. Creating a brand for marketing the agricultural products that consumers can trust.


Hopefully, farmers interact with and share this application with livestockkeepers. we also hope to reduce the supply series, make fair profit, and reach the beneficiaries, livestock keepers, and farmers having feed licenses.