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About Menu Matters Events

This is your complete guide to Menu Matters events, trend immersions, and industry tours — everything you need in one place, from the first stop to the final debrief.

Built for foodservice professionals on the move, the app puts your entire itinerary in your pocket. No printed packets, no digging through email, no wondering which stop is next.

WHAT YOU CAN DO

See your full schedule — Every stop and meal, with times, addresses, and what to expect before you walk in.

Navigate with confidence — Tap any location for directions, so you always know where the group is headed next.

Go deeper at every stop — Background on each concept and what to look for while you're there.

Capture the moment — Take notes and photos as you go, then export everything when you're back at your desk.

Stay in sync — Real-time alerts when times shift, stops change, or the group is on the move.

Connect — See who else is attending and keep the conversation going after the tour ends.

Work offline — Your agenda and stop details stay available even when the cell service doesn't.

WHO IT'S FOR

Menu Matters designs immersions for the people shaping what America eats: restaurant operators, food manufacturers, commodity boards, ingredient suppliers, and the innovation, culinary, and marketing teams behind them. If you're joining us for a trend tour, a client immersion, or an industry event, this app is where your experience lives.

HOW IT WORKS

Download the app, then enter the passphrase provided by your Menu Matters contact to unlock your event. Your schedule, stops, and materials load automatically. Attending more than one event? They'll all be waiting in the same place.

Questions about an upcoming immersion? Contact your Menu Matters lead directly.