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About Industry Day at the Range

Industry Day at the Range™ is held annually the day before the opening of SHOT Show®. Industry Day at the Range provides invited media as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. Each year more than 2,000 media and buyers join over 200 exhibitors at the shooting and hunting industry’s marquee event. Industry Day is the perfect venue for all brands, companies, organizations, and manufacturers to exhibit. There are shooting range bays for all firearm types, tent space for non-shooting companies and ample areas for on and off-road vehicles and other product demonstrations. Providing media and buyers with hands-on experience before SHOT Show gives them an opportunity to sell new products through firsthand experience. Attending manufactures get a jump on their competition with early exposure to their most important accounts and a chance to get excellent coverage from print, digital, broadcast, and social media outlets.