The Belly Button

The Belly Button is a simple, single-purpose tool for the one moment that needs one — the moment labor begins.

When it's time, Mom taps the screen. A sheer curtain slides up, the belly is revealed, and one tap on the button sends a clear, instant alert to her whole circle: care team first, then close family, then everyone else — in the exact order she chose, with the exact timing she chose.

WHO IT'S FOR
• Moms-to-be who don't want to dig through a contact list while in labor
• Care providers (OBGYNs, midwives, doulas) who need to know first, every time
• Family and friends who want to be in the loop without pestering Mom

HOW IT WORKS
Set up your notification groups before labor begins. Pick who hears first — usually your care team — and how each contact prefers to be reached: push notification, SMS, or email. When labor starts, one tap dispatches them all in the order and pacing you set. Recipients confirm receipt with a single tap, so Mom always knows the message landed.

GENTLE ON THE INSIDE, RELENTLESS WHEN IT COUNTS
The Belly Button can reach your care team with high-priority alerts even when phones are quiet, so the people who need to know don't miss the moment. Labor doesn't wait for notification settings.

ALWAYS FREE FOR RECIPIENTS
The app is free for recipients and free for care providers. Moms unlock the full experience with a single in-app purchase that covers the entire pregnancy — no ads, no clutter.

BEYOND THE BIG DAY
Send milestone broadcasts as your story unfolds — contractions starting, on the way to the hospital, baby is here. Add a real photo of your newborn when you're ready to share. The whole circle, all the way through.

Simple. Focused. Built for the moment that needs it.