ACME IMC (Integrated Marketing Communication) App is a digital platform, which is aimed to ease day to day work by providing info on Marketing Strategies, Circulars, Directions, Action Plan, Knowledge and other necessary info directly from Marketing Division to field forces. It is intended to provide basic product information with FAB (Feature, advantage & benefit), potential customer list and sales report. It also provides the list of promo tools for the running and upcoming months (e.g., Gift, PPM & Sample) for proper planning and monitoring as well. Besides, it contains a knowledge center of human physiology for a better understanding of drug mechanisms. Moreover, this App provides the customer matrix, which is indispensable guidance for prioritizing and promoting the right products to the right specialty of Doctors. By unifying all the above aspects, ACME IMC empowers to reap a multitude of benefits to drive ACME’s business growth upwards.
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