Blue Ocean Strategy Summary

Blue ocean strategy is one of the most impactful strategy books, written by authors Chan Kim and Renee Mauborgne blue ocean strategy argues that big competition results in nothing but a bloody red ocean of competitors fighting over a shrinking market profit.

Chan Kim and Renee Mauborgne Based their book on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, show that lasting success comes not from battling competitors but from creating “blue oceans”, but by untapped new market spaces ready for growth.

Blue Ocean Strategy Embraced by most of the big organizations and companies worldwide.

Blue Ocean Strategy is a global phenomenon that has sold over 4 million copies, 47 languages and is a bestseller.

Blue Ocean Strategy book give you the steps to create your own blue ocean without any competition.

Blue Ocean Strategy teach you how to create your own blue ocean without any competition.

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