Yedu

Everything you miss from home. The food, the flavours, the beauty staples and the crafts, from African stores based in your country, delivered to your door.

Yedu is a marketplace for the African diaspora. Tell us where you live and where home is, and your feed fills with the things you grew up with: maputi and biltong, Cerevita and Mazoe, sauces and spices, hair and skincare, mbira and hosho, and more every week.

WHY YEDU

• Stocked near you. Sellers are established African stores in your country, so delivery is domestic and fast. No customs, no waiting on a parcel from another continent.
• Prices in your currency. Browse in pounds, dollars, or whatever you use, and pay by card with secure Stripe checkout.
• One delivery fee per store. Fill your cart from the same seller and pay a single delivery charge, however many items you add.
• Made for home. Pick your home countries and interests once, and the feed puts what matters to you first.
• Track every order. Follow your order from paid to dispatched to delivered, with notifications along the way. Sellers are only paid out after you confirm delivery.
• Talk to sellers. Ask about stock, sizes, or that thing you cannot find anywhere, directly in the app.

SELL ON YEDU

Run an African store? List your products in minutes, set delivery fees per country, manage stock, and reach the diaspora looking for exactly what you sell.

STAY SAFE

Every listing, store, and conversation can be reported in the app, and you can block any store. Our team reviews every report. Read more at yedu.shop.

Yedu is starting with stores in the United Kingdom and Australia, with more countries on the way. If your country is not covered yet, join the waitlist at yedu.shop.