Fade

1. What is Fade?

Fade is an ephemeral social media app where every post
permanently self destructs after 24 hours. There are no permanent
profiles, no follower counts to flex, no AI trained on your words.
Just humans expressing themselves freely — and then letting it go.

Tagline: Say it. Feel it. Let it go.
Sub label: EPHEMERAL SOCIAL

2. The Problem

Every major social platform today creates permanent pressure:
What you post stays forever — people self censor
Follower and like counts create hierarchy and anxiety
AI trains on everything you say
The result: people perform instead of express

3. The Solution

Fade removes all permanent pressure:
Posts vanish in 24 hours — no receipts, no archives
No AI is ever trained on user content.
No follower leaderboards.
The feed is alive or dead based on what humans post right now

4. Core Philosophy

Zero permanence anxiety — the biggest barrier to honest posting is
"what will people think forever." Fade removes this entirely.
No performance — you're not building an audience or a brand.
You're expressing a moment.
Only humans here,
no shadow ranking. Raw chronological feed.
Expiry is the feature — the countdown bar on every post is not
a warning, it is the soul of the app.

MADE FOR HUMANS - FADE