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About Wiggle - Cycle, Run, Swim

Wiggle helps you browse and buy the latest cycling, running, triathlon and swimming products with the app that loves sport as much as you do! Browse our online store with brands such as adidas, Shimano, Alé, Castelli and many more.

The Wiggle team are sports nuts and they’re eager to share their knowledge to make sure you find the right product for you, which is why technical support and excellent customer service comes first.

With brands such as dhb, Verenti and Felt, Wiggle deal directly with manufacturers, customising and shaping the features and specifications ensuring that the product you buy is exactly what you want.

Shopping with the Wiggle app brings you all the mountain bikes, running shoes, clothing, sports nutrition and sports kit that you could possibly ever need to smash whatever sports and fitness goals you have in mind.

Activity in the great outdoors can be enjoyed by everyone and Wiggle’s aim is to give as many people as possible the choice to access and experience the joy of sport. If you want to run, swim or get on your bike and get fit, Wiggle has the kit, components and clothing you need to get started…

Triathlon is a demanding sport so whether you’re a seasoned pro or just starting out, you’ll find everything you need at Wiggle. To participate in a triathlon you’ll have a solid swim, cycle and run training schedule and you can find all the running kit, shoes, bike components and clothing you need at Wiggle. Shopping with the Wiggle store, you can browse and buy everything you need to get mentally and physically prepped for your event.


- Browse and shop our superb range of sports products from running shoes, mountain bikes, components, clothing and everything in-between

- Get information about exclusive events, promotions and offers

- Manage your wishlist to keep track of all your favourite stuff

- Easy links to other Wiggle services including Buyers’ Guides and nutrition advice

- Search the Wiggle product catalogue

- Order your stuff quickly and easily with saved account details

- Track your Wiggle orders

- Easy navigation to search and book Wiggle events across the UK

- Access to cycle guides, choose the mountain bike that’s perfect for you

- Access to cycle insurance and legal services

- Started shopping on our website? Simply log in and continue on the App

Wiggle has always believed in being the kind of online sports store that we’d want to deal with if we were you. You have our absolute commitment as fellow active sports enthusiasts that you’ll be satisfied with your Wiggle experience. So what are you waiting for, get your running shoes on and download the Wiggle app now!

We offer free standard delivery to most of the UK on almost every product, as long as your total basket value is greater than the minimum threshold. (Please note that certain large item such as mountain bikes, frames, certain components and turbo trainers may incur a small additional charge for remote parts of the British Isles).

Available in UK, USA, Australia, New Zealand, France, Spain, Germany, Japan, Holland, Italy, China and Sweden.

Remember, if you’re a gold or platinum customer, make sure you’re logged in to see your discount.

Ready. Set. Go download the Wiggle App and start shopping now.

• TriSports – Best Online Retailer of the Year 2016

• Running Awards - Best Online Retailer 2015, 2016

• Runner’s World - Best Retailer 2016

• 2015 Total Women’s Cycling Awards - Clothing Brand of the Year (dhb)

If you would like more information, to stay up to date with the latest news or just want to get in touch follow us on twitter @wigglebikeshop, Facebook or Instagram

Not sure what sports kit and clothing you’re looking for? For more information and help, check out:

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Best cycle, swim and triathlon related shop online.
Darren Morris
Great app easy to use great service and can get some great deals
Neil Kerby
Excellent, to be fair I have used Wiggle for many years and never had any negative issues at all. I'm sure they're not perfect, but certainly in these unusual and trying times, they continue to get my busine...
Brian Bingham