As a leader, pastor or elder in your church, the growth of your church is probably a topic that keeps you up at night. Monitoring church growth is only as effective as a church’s ability to track where you have been and where you are going next. Tracking your growth not only serves the purposes of growth metrics, but it also tells the story of your church. This story is often a connecting point for members and regular attendees. We have found that churches grow by giving members a variety of ways to engage and making communication easy.
It’s no secret that tracking growth by attendance and generosity numbers is a time-honored tradition. Do you remember the church attendance board that was updated every week? Maybe your church still has one, but there is more to the growth story than what’s on that board every week. An accurate count of how many people are attending church each weekend is important, because reporting these numbers regularly shows transparency, but there is more to consider when it comes to growth. It is even more significant to know who is sitting in your seats every single week. Knowing the who behind an attendance number allows church leaders to be aware of the people who make up their church community.
Tracking who is in your church community, their level of involvement, contact information, family members, and giving history is not easy. There has to be a better way to track growth metrics that give more accurate indication of people’s involvement.
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