APP AND GRAPHIC DESIGN TOOLS

About APP AND GRAPHIC DESIGN TOOLS

Design Speaks Better Than Words
That “A picture is worth a thousand words” proverb might have become a cliché, but if you ask the reality, it is so true.

Take Apple’s logo, for example. What do you see on the back of every Apple product: MacBook, Macintosh, iPhone, and iPad, etc.?

Just Apple’s logo: An apple! You don’t see a mission or vision statement, not even a tagline.

So yes:

When it comes to spreading the word about one’s business, the design comes first and then comes the words. The design speaks louder, clear, and better than words.

Graphic Design is Your Own Identity
Alright:

For digital marketing purposes and speaking out louder, yes the graphic design is just as important as other factors, but what happens when you have to establish your own distinguished tone, style, and identity among competitors and for the prospects?

The design comes to rescue. Adidas and Nike are two different companies with the same type of product, the same pool of prospects, and the same niche.

Yet:

When a prospect or repeat customer goes to a store with both Adidas and Nike products at a display, they take less than a second to identify the product of their favorite brand. The logo would reach their eyes before the brand name does so.

In simple words, why do we need graphic design is that it works as a connection between you and your clients and prospects, and they identify you among hundreds or thousands of others.

Graphic Design is Your Company’s History & Philosophy
One of the most intelligent authors, who wrote “The Prestige” (the movie was based on this novel), Christopher Priest, had this notion that people do not really look for the secret but only for the effect of magic.

Well:

The graphic design is not just a merger of image, colors, and different angles, etc. It is deeply connected with the history and philosophy of many companies.

Take Evernote for example; its logo is an elephant with an ear that looks more like a paper with a bent corner. The elephant was chosen because of its good memory, and the page-like-ear is chosen because this is a note-taking app – something that we otherwise do with a paper.

Graphic Design Can Boost Your Sales
Yes, it can:

A thought-provoking, intelligently done and pleasing graphic design, whether it is on paper, Facebook page banner, website banner, logo, or otherwise, can boost your sales.

It is because people love good design and a good design spread good vibes about your business. Vibes play a vital role in a time when a prospect has a few seconds to decide whether they will buy from you or not.

Some genius decided that Christmas is nothing but a stupid pagan festival that somehow crept into Christianity and that Starbucks, being beacon holder of modernism and progress, needed not to support stupid religious rituals and stuff like that.

And:

Bam! When the next year’s Christmas was around, people who used to see beautiful Christmas art on their coffee mugs saw nothing but Starbucks logo, and they were angry to find out that Starbucks had no respect for public festivals and rituals.
Role of Graphic Design in Professional Communication
Apart from all other points that prove the value of good graphic design, there is this point which not many people pay attention to.

The importance of graphic design in communication is just another aspect, and as a matter of fact, good design plays a significant role in getting you sales and establishing a credible and professional image.

Any example?

Yes. I’ve been giving examples of all the points made above and here is another example. Go to your email inbox and open all emails sent to you by companies and organizations that sell some services or products.

Also:

Go to the trash and find out all the marketing emails that you deleted.

Done?

Now check, and I bet, if not all of them, at least a vast majority of them would have really nice email signatures based on excellent and decent graphics.