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About Effective Communication Skills

WHAT IS EFFECTIVE COMMUNICATION IN A GOOD LEADER?
Some people seem to be born leaders, while others have leadership thrust upon them. History
shows us that many people who come from fairly humble origins have been suddenly
transformed into legends in their own time and beyond. What creates a Julius Caesar or a
Napoleon? What creates in our own era, and with less conquering involved, the likes of Richard
Branson, Steve Jobs and Warren Buffett?
The one thing they all have in common is that
they are effective communicators, and one
might even say "spin doctors". They
understand the importance of conveying a
vision people want to participate in. Julius
Caesar and Napoleon both understood
propaganda and were able to convince people
that their defeats were actually victories.
Effective modern leaders like Branson and
Jobs built companies from scratch, with every
worker becoming convinced of the importance
of the mission and willing to do their part.
In every opportunity for leadership, there will
be obstacles, pitfalls and tough times - not just
successes. It is how someone responds to
these tough times, and to their many critics
who want to pick them to pieces, that can be
the sign of a great leader.
As with many things in life, timing is also critical. Learning how to communicate effectively to
your chosen audience at the right time and the right place can be difficult, but can reap great
benefits.
Know Your Audience
The most important aspect of any effective communication is knowing your audience. This
audience will vary, so being flexible in your communication styles is a great skill for any leader
to have. In the course of a single day as the leader of a business or department, you might
speak to:
 Staff
 Shareholders
 Business partners
 Prospective business partners
 Vendors
 Customers
 Children taking a tour of your facility
...and more.
How you speak to them, and what you choose to say or not say to them, is key to successful
communication. For example, you wouldn’t go over your Q4 sales results with the children. And
you wouldn’t give departmental reviews to your customers - only to your staff.
The Right Timing
Timing is also key. For example, no business leader looks forward to giving out bad news, but
sometimes the more you avoid it, the worse things can become. If there is a downturn and you
have to start laying off people, this needs to be conveyed sooner rather than later.
The Right Style
Using the example of having to give bad news, you also have to choose your moment and
communication style. Should you say nothing to anyone other than those getting the pink slip?
Email everyone? Or should you send out an email to make a date for a very important meeting?
Once everyone is at the meeting, how should you announce
the news? Do you just blurt out that there will be layoffs and
leave it at that? Or will you explain the reasons behind the
decision, what the next steps will be, and what you think will
happen going forward?
Listening is just as important a leadership skill as speaking.
Will you give staff a chance to ask about the redundancies
and the situation as a whole? Or leave it to your managers?
Once the meeting is over, you will then have a number of
follow-up steps and options. Will you speak to each person
getting the pink slip, or let your hiring manager do it? Or will
these workers just be given notice and no-one will say a word
of regret or appreciation for all their past efforts?
Sometimes communication, for good or ill, comes from not saying anything at all. A worker with
a pink slip who has not been given clear reasons or thanked is likely to feel a lot more
disgruntled than one who is treated like a human being.

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