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About HBR Augmented Reality

The HBR Augmented Reality app launches an interactive AR experience from the pages of Harvard Business Review.

Experience augmented reality as you explore the November-December 2017 HBR article “Why Every Organization Needs an Augmented Reality Strategy,” by Michael Porter and James Heppelmann. Simply open the magazine to the article’s AR-enabled illustrations, point your mobile device, and watch the graphics come to life. If you don’t have the magazine, you can download the article directly from the app. Move and tilt your device to see AR’s capabilities in action: Watch an animated X-ray view of a hydraulic power unit, see step-by-step instructions for a repair, and control a robot arm with your touchscreen.

Share images from your experience via Twitter, Facebook, e-mail, and more.

Powered by Vuforia, the leading Augmented Reality technology for industrial enterprise. Learn more at ptc.com/vuforia

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Frequently Asked Questions(FAQ)

What is the HBR Augmented Reality app?

The HBR Augmented Reality app is an interactive AR experience that can be launched from the pages of Harvard Business Review.

How can I experience augmented reality with the app?

To experience augmented reality, simply open the magazine to the AR-enabled illustrations, point your mobile device, and watch the graphics come to life. If you don't have the magazine, you can also download the article directly from the app.

What can I see with AR in the app?

With AR in the app, you can see an animated X-ray view of a hydraulic power unit, step-by-step repair instructions, and control a robot arm using your touchscreen.