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About H&M - we love fashion

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

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Frequently Asked Questions(FAQ)

What can I do with the H&M app?

With the H&M app, you can get instant updates, track your orders, use your own photos to find similar items, and get inspired by users all over the world.

How can I find out if an item is available in more sizes and colors?

You can use the SCAN & FIND feature in the H&M app by scanning the price tag to check if an item is available in different sizes and colors.

Can I explore H&M's offerings using my own photos?

Yes, you can use the VISUAL SEARCH feature in the H&M app to explore what they have to offer by using your own photos or screenshots.

How can I save my favorite items?

You can tap the HEART ICON in the H&M app to save your favorite items in your own list of favorites.

How can I stay updated with the latest fashion trends and offers?

By activating PUSH NOTIFICATIONS in the H&M app, you will be the first to know when a designer collection drops and you'll be instantly notified about special offers and events.

Where can I find more information about H&M's data processing?

When you download the H&M app, your data will be processed in accordance with their Privacy Notice. For more details, please visit hm.com.