PureProof

About PureProof

Nutrition Confirmed. Not Just Promised.

Every PURELUXE Pet Food bag is tested by independent laboratories across 20+ safety and quality protocols. PureProof puts those verified results in your hands — scan your specific bag and see the lab proof behind every batch. Nutrition confirmed. Safety verified. Batch by batch. Fact by fact. No guessing, no marketing spin.

HOW IT WORKS
• Scan - Use the in-app scanner to capture the UPC and Lot Code on your PURELUXE bag.
• Verify - Instantly receive your bag's Transparency Score.
• Analyze - Review your full lab report across 7 critical quality categories.

WHAT GETS TESTED
• Nutritional Validation - Confirms Naturox levels, our 'natural' preservative while verifying no chemical preservatives are present.
• Food Safety & Toxin Testing - Verifies your pet's food is free from harmful contaminants.
• Heavy Metal Safety - Tests for iron, mercury, and lead.
• Heart Health - Confirms taurine levels are present and verified.
• Skin & Coat Health - Validates omega-3 levels for a healthy coat.
• Cook Quality - Measures how thoroughly carbohydrates cooked during production.
• Natural Preservation - Confirms Naturox levels, our 'natural' preservative while verifying no chemical preservatives are present.

KEY FEATURES
• Batch-Specific Results - See data for the exact bag you purchased, not industry averages.
• Scan History - Keep a 12-month archive of every bag you've scanned.
• Ingredient Science - Learn what's behind each PURELUXE formula and why it matters.
• Secure Account - Save your data and receive personalized updates.