Simple: Weight Loss Coach

Contains adsIn-app purchases
4.5
78.9K reviews
5M+
Downloads
Content rating
Everyone 10+
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About this app

Try the holistic health coaching app that delivers long-term weight loss without diets, calorie counting, food restrictions, or even a hint of judgment. Healthy lifestyles don't have to be "perfect" to get results, and neither do you!

What you get with Simple:

1) An AI health coach that feels human
Avo™ is the in-app coach that'll proactively guide you throughout your weight loss journey. With Avo's positive encouragement and motivational coaching, you'll feel supported every day. Avo is trained by behavior change coaches, registered dietitians, and medical doctors to give you the kind of expert coaching and care you'd expect from a human health professional … but faster, cheaper, and available 24/7.

2) Science-backed tools and techniques
Our effective weight loss coaching approach is guided by up-to-date research and a global team of health, nutrition, and behavior change experts.

3) Simple, sustainable steps to lose weight
We'll coach you to develop the right habits to reach your health and weight goals. You'll get results using small, doable steps that fit easily into your life.

Download to get started today!

Want to know more? Let's dive into the features you'll love.

- Positive, proactive coaching conversations
Avo is always ready with a supportive suggestion to move you forward. Chat about nutrition, recipes, stress relief, workout routines, and more! Whatever wellness needs you have, Avo has answers and ideas you can trust.
- Personalized nutrition feedback
Use Nutrition Scores to learn how nutrient-rich and calorie-dense your meals are and the impact of that on your health. Lose weight, feel energized, and eat a more balanced diet with this practical feedback loop linked to your meal tracking.
- A menu scanner for healthy eating on the go
Going out to eat but still want to make progress? Use NutriScanner to see how each meal on a menu matches your nutrition and health goals, and dine out with confidence.
- Food Tracker
Tracking improves your habits by making you aware of the choices you're making. Our Food Tracker makes it really easy: just type in what you eat, describe your meal with your voice, or upload a photo.
- Hydration Tracker
Track your water intake to stay hydrated and level up your physical and mental wellness.
- Movement Tracker
Whether it's gym or home workouts, shadow boxing, or a neighborhood stroll, track your physical activity to help you build your fitness.
- Weight Loss Tracker
We’ll plot your results so you stay pumped about the personal progress you're making.
- Flexible intermittent fasting
Intermittent fasting is a safe way to lose weight and keep it off. It focuses on when, rather than what, to eat. There's no calorie counting. You can still eat your favorite foods as part of a balanced diet. Choose, change, or pause your fasting schedule any time to sync with your weekly routine.
- Easy-to-understand expert articles
Learn about nutrition, physical activity, fasting, mindset, and more to make health, well-being, and weight management feel easy.
- Timely reminders
Motivating messages to keep you focused on your daily fasting, meal tracking, fitness, and hydration.
- App integrations
Link Simple with Apple Health, Google Fit, or Fitbit to sync your steps, weight, water, and sleep data.

For full access to all these Simple features, get the Premium subscription.
* Payment will be charged to your iTunes account at confirmation of purchase.
* The subscription automatically renews unless auto-renew is turned off in your iTunes account settings at least 24 hours before the end of your subscription period.
* Any unused part of a free trial, if offered, will be forfeited if you purchase a subscription during the free trial period.
For more information, please visit https://support.apple.com/en-us/HT202039
Privacy Policy: http://simple.life/privacy.htm
Terms of Use: http://simple.life/tos.htm
Still reading? We love that energy. You must have the same appetite for well-being as we do. See you soon!
Updated on
Apr 23, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info, Financial info and 5 others
This app may collect these data types
Personal info, Financial info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.5
77.7K reviews
Jennifer Liljehorn
April 19, 2024
It really is Simple! I've never been successful using apps to track my food but Simple makes it easy. By taking a photo it analyzes my meal and gives me suggestions to make it healthier. I love the AI feature for any questions I have, finding new recipes, etc. Simple gives me info everyday to keep me motivated and make small changes to improve my overall health. My only suggestion would be the ability to track my body measurements. Overall excellent app and well worth the cost.
4 people found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
April 19, 2024
Hello Jennifer! 🤗 Thank you for your kind words! We’re glad to hear that you enjoy using Simple. We hope that we’ll be able to make your experience even more positive in the future. Feel free to let us know if you ever need our assistance. We can be reached at help@simple.life. Kind regards, Simple Team
Debra Nicely
March 31, 2024
The app in itself is good. I just have a few things that bother me. One, I would like to see steps included in the activity tab instead of just the activity, time, and distance. Second, the editing is tedious. It takes a fair amount of time to get any editing done. Also. I missed logging a fast, and I've tried to log it several times, and the app doesn't save my editing.
7 people found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
April 3, 2024
Hello Debra! 🤗 Thanks for reaching out. We are sorry to hear that your Simple experience did not meet your expectations. Could you please share with us any aspects you would like to see improved or changed? Feel free to contact us at help@simple.life. Thank you. Kind regards, Simple Team
Suzanne Stauffer
April 11, 2024
They give you good prewritten tips but the AI they use to"coach" you constantly gets things wrong. Food suggestions are not very imaginative. Even so, it does provide a place to keep you accountable and remind you to drink your water or exercise kind of stuff. It's a good enough jumping off point but once my 3 months are up I won't renew unless something drastically changes.
7 people found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
April 11, 2024
Hello Suzanne, Thank you for sharing your feedback with us. We appreciate your insights into your experience with the app. We would love the opportunity to address your concerns further. Please feel free to reach out to us at help@simple.life so we can work to make your experience better. Best regards, Simple Team