Way2Go

Sustainability, digitization, and internationalization. These are the three most important challenges that we in Dalarna have to deal with in order to be competitive. These focus areas must permeate everything we do, regardless of whether we are working with future market communications or our internal product development.

Sustainability:
Dalarna must be a sustainable destination from all dimensions – economically, ecologically and socially. For the hospitality industry, it is a matter of survival. From the market perspective, it is a necessity – regions, destinations and companies that are not perceived as taking responsibility from a sustainability perspective are chosen by consumers. For our own sake, it is about our experience production not consuming the resources we have in terms of environment and cultural history, that they are profitable in the long term and that the hospitality industry contributes to sustainable social development in the whole of Dalarna. In the app, you can make a current analysis of your company's sustainability status and get tips on what you can do to strengthen your company in the area.

Digitization:
The digital revolution has only just begun. Our guests' lives, consumption and information seeking are moving out into the digital landscape. The challenge in the coming years will be to accompany them there, and be present in all the channels and forums where our potential guests stay. The overall focus area digitization means creating new business models, communicating and selling experiences in Dalarna and how we use new technology to enhance and deepen our experiences and offers before, during and after a visit to Dalarna. The current situation analysis in the app is a tool that gives you prioritized action proposals to strengthen your company's digital presence.

Internationalization:
Growth in the Swedish hospitality industry has been strong over the past 10 years, but it has been almost entirely based on foreign guests. The forecasts indicate that this ratio will not change. If we are to increase our turnover and do more and better business, we must attract international guests. Internationalization will place demands on the entire chain in Dalarna's hospitality industry, from knowledge and competence to product development and international marketing. A product that is viable internationally is also viable nationally - Swedish guests' demands and expectations are also increasing. Do the checklists in the app and get tips on what you can do to attract more international visitors to your destination.