MyFootprint | SEB

I love the idea. However, there are still many design and concept problems that need to be fixed before this app can start fulfilling any supposed goals. It did tell me my footprint, but it's unreliable because the answers lack nuance. I would have expected then to see more details on why exactly my result is what it is, and what each variable changes and how they interact, which didn't happen.

The idea is great. However, it could be even more precise, e.g. no option for someone who has a hybrid car. Also no difference possible to make between owning one car per family vs one car per person. The same with living in an apartment alone, with a partner, with children. In the future people won't be vegan-vegetarian-meat eaters, but more and more flexitarians and pescetarians before making the leap to vegetarian/vegan.

I don't like the idea of putting the blame on individual people. Some of the massive energy & fossil fuel companies (that are the biggest polluters, of course) used this technique in the past, & now for some reason we still continue to believe this. Not only the pollution caused by individual people is minimal, it's also that most of them don't have a choice - not everyone can afford electric cars, not all places have accessible public transport, etc etc. Please focus on other things.