It is a public space for dialogue and freedom of expression with a preferential look at the most vulnerable sectors, to build a critical citizenship that generates changes towards good living.
Vision: It is a sustainable means of communication that sets an agenda in public life and a national and international benchmark in communication for a good life.
Values:
Honesty. Act consistently to build trust and credibility.
Solidarity. Accompaniment to those who need it most, to other media and groups of people whose interests and principles are similar to Heradio.