Manajemen Strategik

This Android application is an explanation of strategic management in developing organizational competitiveness by Musa Hubeid Mukhamad Najid. In Pdf format.

Competition in the modern era is increasingly fierce due to rapid developments in the field of technology as well as demographic shifts and uncertain economic conditions due to regionalization and globalization which trigger changes in the business environment towards uncertainty, complexity and rapid change through the management of resources and their ecosystems as a whole and integrated.

Therefore, competitiveness as the basis for excellence in an activity is determined by the ability to develop and understand changes in actors or organizations (systems) which involve a combination of process thinking and the effective use of technology and humans in producing something different or better than other parties (competitors, or challenger, or follower, or loser).

For this reason, strategic abilities are needed in identifying the environment (internal and external), formulating, implementing, monitoring and evaluating situations that are handled creatively and innovatively through organizational transformation (structure, values ​​and skills), in order to be able to survive in the midst of adversity. while designing a strong organization/company in the future.

Strategic Management is an objective, rational, and systematic process that involves the formulation and implementation phases of plans, strategies, and decisions needed to achieve the effective and efficient goals of an organization (type, size, and form) and maintain the advantages it currently has and in the future, both to survive and influence the system in a macro, meso and micro sense.

This process makes the best use of available resources in an environment that is always changing, both internally which can be controlled and externally which cannot be controlled. In other words, to achieve success, steps are needed, such as be what? do what? and have what?.

Hopefully this book will be useful for parties who need to make balanced decisions now versus the future based on past and present conditions, and make it into a type of business model that is able to show the difference between a good organization/company and a good organization/company. very good company (great). In short, all of this can be summarized with questions such as what do you want to achieve?, why?, and how to achieve it which is implemented through the support of structure, leadership and culture.


Hopefully the material content of this application can be useful for self-introspection and better improvement in everyday life.

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