Blue Ocean Strategy

This Android application is an explanation of Blue Ocean Strategy, Creating Market Space Without Competitors and Making Competition No Longer Relevant by W. Chan Kim. In Pdf format.

This groundbreaking book is essential for any strategist or entrepreneur who wants to move from intensely competitive, shark-infested waters to ones full of opportunity—an open ocean. BusinessInsider.

After reading Blue Ocean Strategy, you will never look at your competitors the same way again. Kim and Mauborgne present a compelling case for pursuing strategies with a creative rather than aggressive approach. Their emphasis on the value of innovation and stakeholder engagement makes this book a must-read for executives and business students. Carlos Ghosn, President and CEO of Nissan Motor Co. Ltd.

This is a book that is well worth reading. Examining the company's experience in areas such as watches, wine, cement, computers, cars and even the circus to shed light on future strategy development. Nicolas G. Hayek, Founder and Chairman of the Board of Swatch Group.

I recommend Blue Ocean Strategy to every executive in the private or public sector. This book shows how to escape the status quo, create winning future strategies, and execute quickly and at low cost. Like an eye-opening practical guide. William J. Bratton, Los Angeles Police Chief, Former New York City Police Commissioner.

Kim and Mauborgne's strategy is not only original, but also practical. Our company has implemented its strategy and achieved powerful results. The author charts bold new steps to win the future. Patrick Snowball, Chief Executive of Norwich Union Insurance.


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