Gentegre

Today, global competition brings with it the obligation of companies to serve their products and services to their customers more competitively than their competitors. In this competitive environment, where it is now very difficult to acquire new customers, the necessity of successfully conducting relations with existing customers has revealed the concept of Customer Relationship Management (CRM).

It has become extremely important for companies to know the customer, to determine their needs in the best way, to fully satisfy the customer at every stage of the products and services offered, to ensure and plan the communication successfully, and to make an up-to-date and successful analysis of the information about the customer.

companies;
Customer Data Warehouse,
Customer Segmentation,
Contact Management
Sales Channels,
Sales Automation,
The fact that all these requirements, such as Customer Relationship Management (CRM) in electronic environment on a single platform, has revealed the concept of CRM. CRM will enable you to get to know your customers better, to determine customer needs in advance, to closely follow demand changes, to direct the sales organization, to ensure that organizations are not disrupted in personnel changes, to increase customer satisfaction, and to become a customer-oriented company by being more successful in customer relations.

The main purpose of CRM & PROJECT MANAGEMENT;
To access information quickly, effectively and within the framework of procedural standards.
To provide fast, accurate and non-predictive information to the customer.
Removing sales projects from being dependent on the owner (human) of the project. To ensure that those who are not the owners of the project can quickly access information and documents related to the subject and be aware of the project.
To be able to automate communication systems (Fax, e-mail, telephone, etc.). To be able to digitize analog data and keep it permanently in an indelible and secure environment.
To create a base to evaluate the performance of personnel. (Being able to support qualitative evaluation criteria with quantitative criteria.)
To keep your sales-marketing power and effectiveness at the highest performance in every environment.
While creating the database, it was based on comfortable use for all users, fast and error-free data entry. And care has been taken to create a structure suitable for fast and detailed reporting. Thus, information can be entered into the system without repetition.