美珍香 Bee Cheng Hiang

Singapore Jerky Mee Zhen Xiang was founded in 1933. A young man full of energy (the founder Mr. Zhang Ruiyi) stepped on his mobile stall and sold the chef’s secret recipe jerky along the streets of Chinatown. The fragrant jerky aroma has established a good reputation.

Based on the principle of putting customers first, the brand is very popular in Asia, with more than 370 branches in Hong Kong, Mainland China, Taiwan, Singapore, Korea, Japan, Malaysia, Indonesia, Vietnam and the Philippines.

With over 80 years of commitment, our values ​​remain the same. We believe in delivering our best products to our customers for them to share with their loved ones so they can experience joyful moments in their lives.

Drawing inspiration from his delving into calligraphy and divination, the young Mr. Zhang carefully selected these three Chinese characters to represent the profound thought and meaning of the brand name.

Each character of the brand contains nine calligraphy strokes, which means that the brand can last for a long time and be passed down from generation to generation. At the same time, it expresses our commitment to consistently provide quality products and services.