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About Beat the Microbead

The Beat the Microbead app is the fastest way to learn if your cosmetics and personal care products contain plastic ingredients. This app uses state-of-the-art text recognition technology. Just scan the ingredients of your products and check them for microplastics. Not only that, but you can also get to know microplastic-free brands certified by us.

How does it work?

It’s straightforward: you can scan products with four easy steps:
- Find the ingredients list on your product.
- Position the full list within your camera frame.
- Make sure the ingredients are clear to read.
- Take a picture to scan!

A traffic light rating system

- RED: Products that contain microplastics.
- ORANGE: Products that contain what we call “sceptical” microplastics. With this, we mean synthetic polymers for which there is not enough information available.
- GREEN: Products that do not contain microplastics.

Help us enrich our database!

Every time you add a product to our database, you help us build a case against microplastics. With every product information, we can create evidence and convince authorities about the extensive use of plastic ingredients. A bit of extra effort on your side makes you a part of the fight against microplastics in cosmetics and care products. So, go ahead, scan the barcode of your product and help us get some more information!

By adding the products to our database, you can also discover our certified microplastic-free brands. These brands have their entire range of products free of all known microplastic ingredients.

Why is it important?

Plastic in cosmetics is a global problem! Microplastics are hardly visible ingredients that pollute our planet & may pose health risks. These microplastics, hardly visible to the naked eye, flow straight from the bathroom drain into the sewer system. Microplastics are not biodegradable, and once they enter the (marine) environment, they are almost impossible to remove.

Sea animals absorb or eat microplastics; these particles are passed along the marine food chain. Since humans are ultimately at the top of this food chain, it is likely that we also ingest microplastics.

Using body washes or cosmetics that contain microplastics can put the ocean, ourselves, and our children at risk! With this app, you can get aware of this issue and make environmentally friendly choices.

Who is behind this app?

The collaborators behind this app include the following partners:

Plastic Soup Foundation: NGO based in Amsterdam, initiators of the worldwide campaign “Beat the Microbead”. Their mission: No plastic in our water or our bodies!

PINCH: a renowned mobile development agency from Amsterdam that is proud of their work for the Plastic Soup Foundation.

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Frequently Asked Questions(FAQ)

How does the Beat the Microbead app work?

The app works by allowing users to scan the ingredients of their cosmetics and personal care products to check for microplastics.

What does the traffic light rating system in the app mean?

The traffic light rating system categorizes products as red (containing microplastics), orange (containing "sceptical" microplastics), or green (not containing microplastics).

How does adding products to the database help in the fight against microplastics?

By adding products to the database, users help build evidence and convince authorities about the extensive use of plastic ingredients, contributing to the fight against microplastics.

Why is it important to address the issue of plastic in cosmetics?

Plastic in cosmetics is a global problem as microplastics can pollute the planet and may pose health risks. They can enter the environment and food chain, potentially impacting humans and sea animals.

Who are the collaborators behind the Beat the Microbead app?

The collaborators behind the app include the Plastic Soup Foundation, an NGO based in Amsterdam, and PINCH, a mobile development agency also from Amsterdam.
author
Get app, super easy to use 😁
Kristyn Harris
author
Used it on two products, works really well. Love the look of the app and the usage. Great initiative!
Leyi Auyeung
author
A perfect working app! Nice to have this opportunity.
Mirjam Schober
author
Such a great opportunity to do our bit by simply scanning the products. Very user friendly and really informative. A great idea and execution. Kudos to you guys!
Varsha Subramanian
author
Works extremely well! Will be using this when buying new products!
Meggy Pepelanova
author
Thank you PlasticSoupfoundation for encouraging citizens to do their bit! :)
varsha sethu