SME app was developed by Sony Music to securely distribute promotional assets
Sony Music Promo Portal Admin was developed and designed by Sony Music to securely manage and distribute numerous promotional assets,
including audio, video, image, and document assets. The Promo Portal Admin also allows for sophisticated management of and distribution to contact lists. The Company can then structure its electronic promotional distribution plans around the system in an efficient, easy-to-use format. Numerous files and assets can be stored, transmitted, and received via the Sony Music Promo Portal Admin. The Promo Portal Admin was
originally built for exchanging promotional assets with radio stations and is now being expanded to include integrated operations with contacts, media, and business groups and added promotional features such as campaign pages. The new system design is intended to be more user-friendly, streamlined, and efficient.
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