Rare purple cow book

About Rare purple cow book

The Purple Cow is a marketing book written by Seth Godin. This book was published in 2003 and deals with the subject of marketing in an innovative and different way. Let me summarize some information about this book for you:

1. **Main idea:**
The basic idea is inspired by the name of the book, “The Purple Cow.” If any cow is black and white, you probably won't draw attention to it because it's something ordinary and familiar. This also applies to products and services in the marketing market⁵.

2. **Principles of the book:**
- The book stresses the importance of the product or service being unique and distinctive in an eye-catching way.
The book suggests that marketers be “purple,” meaning that they innovate and go beyond customs and traditions in marketing their products.
- Points out the importance of innovation and uniqueness in marketing to reach the target audience.

3. **Practical applications:**
- The book provides examples of companies that have successfully applied the principles of the “purple cow,” such as Apple, Amazon, and Nike.
- Encourages marketers to try new ideas and invest in uniqueness and innovation to achieve marketing success¹.

If you would like to know more about this book, you can download the book, read it and benefit from it. This book is a valuable resource for marketers and entrepreneurs who seek to achieve excellence in the field of marketing. 📚🐄💜

This application is only available on Google Play