Duplicity is a challenge the world has been fighting since 4 centuries now. Since the birth of packaging of the products, the cruel mankind has been smart enough to bank upon someone else’s ideas and knowledge.
The brand protection brands need should be an amalgamation of great tech with right packaging solution to make sure that the product is unique and comes from the right source of manufacturing. It should be detectable through naked eye or through a handheld mobile device which a consumer carries.
GenuineMark is one such kind of solution.
Its a Mix of Technology with Packaging to give consumer a hindsight of the product with 100 percent authentication of its source of manufacturing.
Brand Protection via GenuineMark :
1. A smart QR code is a 4 level of encrypted QR code which gives a unique identity to the brand and a guarantee against any pilferage
2. Further for 2nd level of authentication GenuineMark provides
3. A unique serial no. (batch code with product code) printed only during the production to avoid any leakage of batch information
4. Void Tamper Evident Labels with self destructive QR code sticker to avoid any second usage on the product
Further GenuineMark provides a consumer various other benefits such as
1. Digital Warranty
2. Product Knowhow
3. Video guide for product installation or understanding the brands values
4. Sharing the product with their friends and family
5. Linking with brands for a feedback
6. Getting Loyalty points
7. Buying the product again
WaterStone Investment Counsel,Waterstone,Waterstone Investment
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