Get rewarded for saving—not just spending. Develop mindful money habits.
Try us out in Early Access mode—your feedback will help shape future releases!
Fidelity Bloom® is a free financial savings app. It’s also a debit card. And it’s also 2 brokerage accounts: SPEND, for your spending money, and SAVE, for your savings stash.*
Our mission? Take the sting out of saving money by rewarding good money moves, and teaching you new money habits to try out IRL.
Always free to use.† No subscription fees.
+A SAVING/SPENDING PLATFORM THAT PAYS YOU
You’ll earn cash rewards for spending and saving money using our finance app.
–Saving: We’ll match 10%‡ of up to $300 of deposits to SAVE annually.
–Spending: We’ll deposit 10 cents to SAVE with every Fidelity Bloom debit card purchase. And you’ll earn cash-back shopping rewards§ from more than 1,000 retailers with in-app shopping.
+A SPACE TO GROW MINDFUL MONEY HABITS
You’ll get money tips and practice new habits.
–Fidelity Bloom was built by behavioral scientists, who study how and why people make decisions about money management. We use these insights to power every aspect of Fidelity Bloom.
–Challenges are short, research-based activities that directly tackle the practical, psychological, and emotional reasons why people struggle to save.
–Get helpful savings and budget tips, spending hacks, and opportunities to reflect on your own money habits.
+COMMITTED TO YOUR SECURITY AND PROTECTION
You’ll be protected from fraud, and your information is kept secure.
–We’re offered by Fidelity Investments, rated #1 Overall Broker by StockBrokers in 2022 and most trusted wealth management company by the readers of Investor's Business Daily in 2020.»
–Your data and privacy are safeguarded with strong encryption, firewalls, secure email, and proactive 24/7 system surveillance.
–Our Customer Protection Guarantee reimburses you for losses due to unauthorized activity in your accounts.
–The Fidelity Bloom debit card includes transaction alerts, card locks, and fraud text alerts.
SPEND and SAVE are brokerage accounts. Brokerage accounts have the potential to earn higher returns than traditional savings accounts, and allow you start investing without having to change account types.
The money you add to Fidelity Bloom is defaulted into a money market fund.# Money market funds** have historically retained their value over time.
*Fidelity Bloom accounts are brokerage accounts covered by SIPC insurance. They are not bank accounts and therefore are not covered by FDIC insurance.
†The Fidelity Bloom app does not charge subscription fees. Fees associated with your account positions or transacting in your account apply.
‡10% is an introductory, limited-time rate.
§Cash-back rates will vary by vendor. Please review merchant terms before transacting.
»For more information, visit https://www.fidelity.com/why-fidelity/overview.
#An investment in a money market fund is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Although the fund seeks to preserve the value of your investment at $1.00 per share, it is possible to lose money by investing in the fund.
**Past performance is no guarantee of future results.
The Fidelity Bloom Debit Card is issued by Leader Bank, N.A., and the debit card program is administered by BNY Mellon Investment Servicing Trust Company. These entities are not affiliated with each other or with Fidelity, although, the parent company of Fidelity has a minority percentage, noncontrolling interest in Leader Bank. Visa is a registered trademark of Visa International Service Association, and is used by Leader Bank pursuant to a license from Visa U.S.A. Inc.
Images contained in the screenshots are for illustrative purposes only.
The trademarks and service marks appearing herein are the property of their respective owners.
Fidelity Brokerage Services LLC, Member NYSE, [SIPC] (https://www.sipc.org/), 900 Salem Street, Smithfield, RI 02917
1059879.2.0
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