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About Account Management

The Account Management App takes you through every aspect of managing accounts; focussing on building relationships to gain a thorough understanding of the client and their needs. Some of the items it covers are;
- The purpose and role of an account manager
- The essentials to success
- How to be an effective Account Manager
- What a value proposition is and how to develop one
- Thinking strategically about your accounts and mapping them against the perception ladder
- Analytical tools that can be used to help guide strategic intent
- Market segmentation which allows you to give the appropriate amount of attention to all businesses, types and areas
- Creating target lists and why they are important
- How to engage well and start with a good initial impression
- How to elicit the needs of the client
- How to present solutions to the client
- The importance of interpersonal contracting
- Conducting progression and review meetings
- The importance of having influencing, negotiation and project management skills

Features include:
- Top Tips – Refresh your memory on top tips and techniques from across the App
- Nutshell – Short App summary

With top content from leading business coaches, the Account Management App is the ultimate guide for account managers who are looking to develop their Account Management knowledge & skills.

“If you can't describe what you are doing as a process, you don't know what you're doing.”
W. Edwards Deming

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