A Level Business Book Answer

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A Level Business Student Book Answer

PEARSON EDEXCEL INTERNATIONAL AS/A LEVEL Business Student Book


UNIT 1: MARKETING AND PEOPLE

MEETING CUSTOMER NEEDS
1. THE MARKET
2. MARKET RESEARCH
3. MARKET POSITIONING


THE MARKET
4. DEMAND
5. SUPPLY
6. MARKETS
7. PRICE ELASTICITY OF DEMAND (PED)
8. INCOME ELASTICITY OF DEMAND (YED)


MARKETING MIX AND STRATEGY
9. MARKETING OBJECTIVES AND STRATEGY
10. PRODUCT/SERVICE DESIGN
11. PROMOTION AND BRANDING
12. PRICING STRATEGIES
13. DISTRIBUTION


MANAGING PEOPLE
14. APPROACHES TO STAFFING
15. RECRUITMENT, SELECTION AND TRAINING
16. ORGANISATIONAL DESIGN
17. MOTIVATION IN THEORY AND PRACTICE
18, LEADERSHIP


ENTREPRENEURS AND LEADERS
19. ROLE OF AN ENTREPRENEUR
20. ENTREPRENEURIAL MOTIVES AND CHARACTERISTICS
21. BUSINESS OBJECTIVES
22. BUSINESS CHOICES


UNIT 2: MANAGING BUSINESS ACTIVITIES

PLANNING A BUSINESS AND RAISING FINANCE
23. PLANNING
24. INTERNAL FINANCE
25. EXTERNAL FINANCE
26. FORMS OF BUSINESS
27. FORMS OF BUSINESS: PLCs
28. LIABILITY

FINANCIAL PLANNING
29. SALES, REVENUE AND COSTS
30. SALES FORECASTING
31. BREAK-EVEN
32. CASH FLOW
33. BUDGETS

MANAGING FINANCE
34. PROFIT
35. LIQUIDITY
36. BUSINESS FAILURE

RESOURCE MANAGEMENT
37. PRODUCTION, PRODUCTIVITY AND EFFICIENCY
38. CAPACITY UTILISATION
39. INVENTORY CONTROL
40. QUALITY MANAGEMENT

EXTERNAL INFLUENCES
41. ECONOMIC INFLUENCES
42. LEGISLATION
43. THE COMPETITIVE ENVIRONMENT

UNIT 3: BUSINESS DECISIONS AND STRATEGY

BUSINESS OBJECTIVES AND STRATEGY
1. CORPORATE OBJECTIVES
2. THEORIES OF CORPORATE STRATEGY
3. SWOT ANALYSIS
4. IMPACT OF EXTERNAL INFLUENCES

BUSINESS GROWTH
5. GROWTH
6. ORGANIC GROWTH
7. INORGANIC GROWTH
8. PROBLEMS ARISING FROM GROWTH

DECISION-MAKING TECHNIQUES
9. QUANTITATIVE SALES FORECASTING
10. INVESTMENT APPRAISAL
11. DECISION TREES
12. CRITICAL PATH ANALYSIS
13. CONTRIBUTION

INFLUENCES ON BUSINESS DECISIONS
14. CORPORATE CULTURE
15. STAKEHOLDER MODEL VERSUS SHAREHOLDER MODEL
16. BUSINESS ETHICS


ASSESSING COMPETITIVENESS
17. INTERPRETATION OF FINANCIAL STATEMENTS
18. RATIO ANALYSIS
19. HUMAN RESOURCES

MANAGING CHANGE
20. KEY FACTORS IN CHANGE
21. CONTINGENCY PLANNING

UNIT 4: GLOBAL BUSINESS

GLOBALISATION
22. GROWING ECONOMIES
23. INTERNATIONAL TRADE AND BUSINESS GROWTH
24. FACTORS CONTRIBUTING TO INCREASED GLOBALISATION
25. PROTECTIONISM
26, TRADING BLOCS

GLOBAL MARKETS AND BUSINESS EXPANSION
27. CONDITIONS THAT PROMPT TRADE
28. ASSESSMENT OF A COUNTRY AS A MARKET
29. ASSESSMENT OF A COUNTRY AS A PRODUCTION LOCATION
30. REASONS FOR GLOBAL MERGERS, TAKEOVERS OR JOINT VENTURES
31. GLOBAL EXPANSION AND UNCERTAINTY

GLOBAL MARKETING
32. MARKETING
33. NICHE MARKETS
34. CULTURAL/SOCIAL FACTORS

GLOBAL INDUSTRIES AND COMPANIES
35. THE IMPACT OF MNCS
36. INTERNATIONAL BUSINESS ETHICS
37. CONTROLLING MNCS

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