advertising

What is an SSP (Suply-side Platform)?

3 years ago 2 min read advertising

A supply-side platform (SSP), also known as retail web advertising platform, is advertising technologies (AdTech) system that enables advertisers to manage, sell and optimize their available inventory (aka ad space) on a pay-per-click

What are Demand-side Platforms(DSPs)?

3 years ago 1 min read dsp advertising

Demand-side platforms (DSPs) enable advertisers to manage more than one advertising account with their software. Real-time bidding takes place within the ad exchanges where marketers can bid for displaying online advertising. This in