Your conversions can be hampered by slow loading pages. You could have a great landing page copy, a compelling headline, and enticing offer, but if your page loads slowly, users will abandon your site before they see it.
Bounces are often caused by page speed issues. Your campaign's conversions are often affected more by speed than any other factor. A one second delay in page loading time can lead to a decrease in conversions. You should diagnose and fix any page speed issues immediately if you suspect you may have one.
You could have many factors that are slowing down your page's loading speed. You can improve the loading speed of your landing pages by correctly diagnosing and identifying the issue that is causing slowdown. Once you have identified the problem, you can determine what you can do to fix it retroactively or which issues you should avoid for future designs.
These page speed tools can help you identify and fix page load speed issues so that users don't bounce until your page loads.
Google Speed Test Page Speed Insights
To quickly and easily check a website's speed, you can use the Page Speed Test. This Google page load speed tool is free and offers recommendations for improving page speed. It also scores your page between 0 and 100 points. Your site will be more responsive if you have a higher score. A score of 85 or higher is a sign that your site is performing well. Any score lower than 85 indicates that you need to work harder.
Google Thinks With You: Test My Site
Test my Site The mobile version of Page Speed Insights is . This will enable you to quickly test the speed at which a visitor can access your site from a mobile device. It's important to have a responsive website that works on mobile devices. You need your landing pages to work well on mobile connections. Simply enter the URL of your page and you will get a list with all mobile-related problems.
Website Page Test
Website page Test provides a free and open-source website performance monitor tool. Similar to Google's Page Speed Insights but with the ability to run custom tests and test connection throttling, this tool can be used to monitor your website's performance. If you create a profile, you can save your test history and view it later.
GZIP Test
GZIP test is an online compression tool. It will test if GZIP compression is working on your website, as the name implies. Users will experience slower loading times if their files are larger. It is often possible to speed up page load times by compressing images and files. This simple audit will help you determine how much compression is needed to speed up your landing page.
