App Store Optimization is a significant issue for applications to be more visible. Before developing an application and releasing it to the market, you should know this issue. As in all areas of life, there are some methods in ASO. In our article, we will talk about these methods and what ASO is.
What Exactly is App Store Optimization?
ASO is a method used to make your application more visible. By making some arrangements from your application's name to its content, you make your application visible in the application stores. People often find applications by searching in the search section. Being on the top of these lists will earn you customers.
How is App Store Optimization Done?
This process varies for App Store and Google Play. However, there are basic things you need to do.
1- First of all, it is necessary to start with research
First of all, you must determine in which field you will create an application that provides service. Then examine your competitors in detail. The names they use, the keywords they choose, and even the color of the app can be crucial.
2- The first thing people will see your app's name
Choosing a remark significant. People don't mind downloading an app that doesn't like the name. You should pay attention to your logo as much as the name. The first impression is always a practical matter.
3- Do a keyword search for your application
You should do a keyword search for your application's category. Find the words and their synonyms that will describe your application. Check out similar apps and keywords they use. Most importantly, what words your potential customers use.
4- Write a clear description
You should write a description text to your app. This is precisely where we'll use keywords. However, there are other things to consider. Make sure you provide the information clearly in the description section of your app. The application description should neither be too long nor too short.
5- High quality screenshots
You should post screenshots and videos that people can see: People want to see images directly from within the app. You should prepare screenshots of how your application looks. Making a video can also be very effective. Remember, This is the second part where you will get people to download it.
7- Localization for each country
Develop your application against searching in different languages: It would be a mistake to develop your English language application only. To achieve international success, you must optimize for more than one language.
8- Direct your customers to rate your app
Research has shown that every user reads comments before downloading an app. That's why you should add notifications in your application that will direct them to this.
Thanks to App Store Optimization, you can rise in the lists. The ASO process is ongoing, and you can correct your mistakes as you notice them. It might be a logical choice to concentrate on a topic and keyword.