It's no wonder that the mobile app industry is booming, with over 3.6 billion smartphone users worldwide. App use and mobile penetration are continuing to rise steadily, with no signs of slowing in the near future. As a result of this, over 4 million apps have been placed on app stores. Every day, mobile developers create many new apps or games with hopes to reach millions of people.
In spite of this rise, reaching to new users is getting harder for app developers. Even some marketing services are great to track and get users, most of individual developers are disappointed on marketing. Developing a new application is already difficult, having many processes to take care of. Idea generation, designing the app, developing the app, testing, launching on store, maintaining ...
After publishing an app on app stores, marketing work starts. One of the biggest marketing job is to create having a website to promote the application. Let's look why an app needs a website.
1- App Stores need a website URL
All app stores need a website url when you try to launch your mobile app. Even it seems optional, in some cases it is necessary to have. For example, if your app contains ads, you should enter your website to app store because of app-ads.txt.
2- The website are your smart link
If you have multi-platform apps, you can't know that which operating system users have. Will you share Google Play url or App Store url with users. However when you share your website, user clicks correct one.
3- The website assures new users
Having a website with a great app landing page increases trust and conversion rates.
4- App-ads.txt support
If you don't know what the app-ads.txt, you can read our this post. Briefly, It is developed to block frauds on mobile advertising.
- Have a website with a domain or subdomain.
- Create a txt page under your domain with named app-ads.txt, like yourdomain/app-ads.txt
- Add authorized sellers informations inside this txt file, like Admob, Pubmatic, Facebook. Most of the mobile networks provide this lines(an example).
- Enter your website url to app store.
To publish your app on stores, you should provide a privacy page url. Some developers hosts this page on google drive or dropbox. However, doing this, never gives confidence. Having a privacy page under your website is the best solution.
To sum up, the game never ends after development done. Every app needs a website even you don't want to strive with annoying works. However, AppPage is created to solve this problem. You can create a great website in 5 minutes, never dealing with html, js, css, domain etc.